Lemme give a quick example from Homestuck, one of three (four?) adventures on the site.
|Welcome to the party, motherfuckers!|
Yeah, it's a trippy ride. But it makes a lot of things really interesting. You can smell all of the self-references, references to gaming media (text adventures, obviously, but also mystery novels, big screen movies, roleplaying games, computer games, you name it, it's somwhere in there), it breaks the fourth wall multiple times, and it's basically utterbrual radness. It's rudenasty. It's other words that I'm stealing from the adventure itself because you probably haven't read it and even if you did, it's more of a clever homage than actual theft (see how I covered my bases there?) and it's awesome.
It's exactly the sort of bizarre, self-indulgent, free-wheeling, make it up as you go along and tie it in anyways silly-serious fiction that attracts young gamers (like yours truly, of course) to old-school gaming. There's nothing like strapping on your +2 Shield, consulting your talking psychic sword, and going into a ten thousand year old crashed spaceship filled with frogmen with tentacle faces and martian teleporting panther things to plunder the advanced technology for a fraction of its worth (if anybody knew how to use it) and selling it to some toothless old man for a fistful of silver because he's got a pointy hat and a great big shining stick.
When I get this Donjon nonsense rolling next month, it's going down. We've already got a half-started game with a Zombie Meatmancer and a Werewolf Mercenary planning on breaking into a town with the Meatmancer's bile magic to scour a hole in the walls and then wear the population's skins for some bizarre and arcane reason. I see nowhere for this campaign to go but straight sideways, because we're already on the rollercoaster of btichin' awesomesauce and the ride's just startin'.
Lovin' it, baby. Lovin' it.